Executive Summary
Audacy, a leading U.S. broadcasting company with 200+ radio stations across 47 markets, was struggling with fragmented systems and limited visibility into its IT assets. Reporting that took hours or even days slowed decision-making and kept valuable data locked in silos. By adopting EZO AssetSonar, Audacy centralized asset information, automated lifecycle tracking, and integrated with tools like Zendesk, Adobe, and OneLogin.
The result: accurate asset visibility, faster reporting in minutes instead of days, and a foundation for smarter license management and spend optimization.
The challenge: Disconnected systems, limited visibility
When you’re one of the largest broadcasting companies in the U.S., managing technology behind the scenes is just as critical as keeping the airwaves running.
For Audacy, home to more than 200 radio stations and digital platforms across 47 markets, IT asset management had quietly become a growing pain.
The team relied on a mix of enterprise software, homegrown tools, and manual processes to track thousands of hardware and software assets. The approach worked—until it didn’t. Records were fragmented, asset ownership was often unclear, and reporting required chasing down a handful of specialists who had access to the right tools.
According to Mark Buchanan, Director of Enterprise Support at Audacy, only a handful of people could actually pull usage reports. This meant bottlenecks and delays anytime the business needed information quickly.
Audacy’s IT leaders knew they needed more than incremental fixes. They wanted a system that gave them centralized visibility, accurate asset tracking, and clear insight into tech spend so they could plan ahead instead of reacting.
Choosing EZO AssetSonar for integrations and people-first support
During an IT restructuring, Audacy was introduced to EZO AssetSonar through their long-time service management partner, Zendesk. After evaluating alternatives, AssetSonar stood out for three reasons:
- Powerful integrations with tools Audacy already relied on such as Zendesk, Adobe, and OneLogin.
- Ease of deployment that didn’t require a months-long rollout.
- People-first support that helped their team see what was possible.
“It was your Customer Success representatives who won us over“, says Mark. “They walked us through all major integrations and gave us a run-down of what was possible through AssetSonar. Your team helped us every step of the way.”
For Mark and Carl, Audacy’s Business Analyst, the biggest early win has been automating tracking of hardware lifecycle . This has helped them eliminate manual updates and unlocked insights about device reliability that had been hard to capture before.
The results: From day-long bottlenecks to instant access
The change was immediate. What once required days of back-and-forth could now be done in minutes.
“Before, we’d have to ask someone with access to our asset management platform to pull data. Now we can find what we need in minutes instead of hours or days,” says Carl.
AssetSonar has given Audacy a single, reliable view of every asset’s status, lifecycle stage, custody, and usage. IT staff who were once dependent on specialists can now generate reports themselves, freeing up resources for more strategic work.
Carl explains the difference:
“Having everything visible and in one place is a huge benefit. The information is laid out to make it easier to manage entitlements, add or remove licenses, and track who has what.”
The team has quickly expanded into software license management, using AssetSonar to track entitlements, measure departmental spend, and reallocate licenses more effectively. Integrations with OneLogin and Adobe are proving especially valuable, while a planned CDW integration is promised to streamline purchasing.
Building IT intelligence for the future
For Audacy, AssetSonar isn’t just about fixing daily frustrations. It’s about building a foundation for long-term IT intelligence.
“I believe that AssetSonar assures accuracy in all our accounts,” Mark shares. “The insights we get from AssetSonar are invaluable, especially when it comes to something as crucial as asset management. We think that not having to manually do asset management has helped us exponentially.”
With detailed reports showing which software each user relies on, the team is making smarter decisions about license allocation and purchases. Normalization features are helping standardize versions, reduce clutter, and maintain a cleaner software catalog.
“Now we can generate reports that show which software is being used by each user, and this information helps us be more mindful when allocating licenses and purchasing seats,” says Mark.
A work in progress, with big payoff ahead
Audacy is still in the process of bringing its full software inventory into AssetSonar. The team is already taking advantage of integrations with Slack, Zoom, and Adobe while gradually using normalization features to standardize its software catalog.
“Now we can generate reports that show which software is being used by each user, and this information helps us be more mindful when allocating licenses and purchasing seats,” – Mark Buchanan
These early steps are paving the way for more precise software spend management and procurement optimization.
EZO AssetSonar: Audacy’s partner for what’s next in ITAM
Audacy sees AssetSonar as more than a tool. It’s a partner in reshaping how IT supports their daily business ops.
From building new integrations to helping normalize software titles, the AssetSonar team has worked side by side with Audacy’s IT group to create sustainable, scalable IT asset management processes.
“The willingness to work with our workflows and go beyond what was promised in the sales process really stood out to me,” Mark says. “We didn’t expect much in terms of automation, but we have been able to automate a lot of processes with your team’s support.”
Looking ahead, Audacy plans to complete its software license onboarding, roll out the CDW integration, and further automate reporting with EZO AssetSonar.
The IT team also aims to use AssetSonar’s hardware performance data to guide procurement, ensuring that they opt for the most reliable devices for future purchase cycles. Greater visibility into shadow IT is also on the roadmap, helping Audacy stay ahead of compliance risks.
Conclusion
With EZO AssetSonar, Audacy has replaced fragmented systems with a single platform that delivers accurate asset visibility, streamlined reporting, and actionable IT insights across 200+ stations.
What once took hours now takes minutes, and the team is well on its way to building smarter, scalable IT asset management for the future.
Want to reduce reporting time and gain real-time asset visibility just like Audacy?
👉 Try EZO AssetSonar
