Asset Intelligence and Management

Asset Intelligence and Management

EZRentOut Case Studies Yellow Iron Rentals

Case Study

Yellow Iron Rentals Cuts Costs in Half and Increases Profitability by 20%

Customer Story - Pickle Props Shop

Yellow Iron Rentals is a heavy equipment rental business located in Centerville, Utah. Originally, the company was a landscaping business that had 120+ pieces of heavy equipment, mainly Caterpillar equipment. 

It is managed by an experienced professional from the tool rental industry. They brought in the manager to plan and strategize the company’s equipment rental business and make it profitable. With extensive experience working in the tool rental industry, the manager had the right skill set to take Yellow Iron Rentals in the right direction. 

He added the EZRentOut rental software to the mix, and since then Yellow Iron Rentals has doubled its revenue. 

By early 2023, after testing out 6 different rental software, Yellow Iron Rentals decided to try out EZRentOut. 

Yellow Iron Rentals struggles in tracking rental assets and maintenance 

The Centerville-based heavy equipment rental business Yellow Iron Rentals had the right assets to kickstart their business. The only thing they lacked was rental software and a manager who would take care of every aspect of the rental business. The manager at Yellow Iron Rentals came into the picture with years of experience in tool rental at Home Depot. 

Managing 120+ heavy equipment 

To kickstart Yellow Iron Rentals, they felt the need to integrate powerful and easy equipment rental software. The assets, including 120+ heavy equipment like Caterpillar wheel loaders, skid steers, excavators, trailers, etc. were being tracked, managed, and rented out from a spreadsheets-based system. 

Inconsistent asset utilization via spreadsheets 

Yellow Iron Rentals relied on calling and texting individuals who rented out their equipment to track and locate their assets. This took too much time and money. The manual process involved entering information into spreadsheets saved on isolated computers with no one being able to access the information quickly, easily, and from anywhere. 

Losses due to lack of asset tracking and maintenance 

The business had assets that were not being utilized properly or enough.  Low-utilization assets were taking up valuable space, and high-utilization assets were not being made available on time for another rental. Since there was no way of tracking equipment maintenance and servicing, some equipment would go beyond the safe maintenance limit. Unfortunately, they witnessed regular equipment breakdowns due to inconsistent tracking and the resulting late maintenance further hampered their profitability 

All this changed after Yellow Iron Rentals opted for EZRentOut. 

Yellow Iron Rentals chose EZRentOut over five competitors

The manager tells us that Yellow Iron Rentals tried and tested 6 different rental software before making the final decision in favor of EZRentOut. They had different parameters that needed to be met by the rental software. 

Here are the checkboxes that EZRentOut ticked for Yellow Iron Rentals:

  • Integration with QuickBooks Online 
  • Integration with Stripe 
  • Asset availability/unavailability on the calendar
  • An extensive dashboard 
  • Visibility into asset utilization 
  • Ability to track missed rentals 
  • Justification of adding new assets via missed rentals 
  • Ability to retire and sell out low-utilization assets 
  • Overdue assets are highlighted in the calendar 
  • Visibility into assets that need to be rented out on a specific day 
  • EZRentOut pricing 
  • Easy and intuitive onboarding process 
  • Proactive support till EZRentOut was up and running for Yellow Iron Rentals 

How EZRentOut optimizes the day-to-day at Yellow Iron Rentals 

Yellow Iron Rentals is happy to tell us that EZRentOut has optimized its day-to-day processes. At the start of the day, they open up EZRentOut for a quick scan of the dashboard. The insights from the dashboard enable the manager to plan the day. 

Meaningful insights help plan the day 

Some of the widgets on the dashboard that help Yellow Iron Rentals daily include overall stats from the business, orders that are due, equipment that will be returning that day, and more. When we talked to the manager, his dashboard showed 33 orders in progress. 

Tracking asset availability and maintenance 

Yellow Iron Rentals used to find out whether a rental was returning that day or if that equipment needed to be rented for longer through a quick call to the customer – now they can simply do it through EZRentOut.

 The dashboard also gives insights into which heavy equipment is reaching the mandated 100 hours and is due for servicing. If it requires maintenance, it is made unavailable, serviced thoroughly, and then marked as available again. 

Crucial KPIs front and center in the dashboard 

Some of the important KPIs from the EZRentOut dashboard used at Yellow Iron Rentals are ‘Top Revenue Items’, ‘Overall Stats’, and ‘Top Customers by Revenue’. These play an important role in their weekly Tuesday meetings where they plan roadmaps for the coming weeks and months. 

Yellow Iron Rentals improves business with EZRentOut

Yellow Iron Rentals - important stats

25% more efficiency in asset maintenance 

With EZRentOut, Yellow Iron Rentals has made asset maintenance and heavy equipment servicing 25% more trackable and efficient. 

They send in heavy equipment for servicing every 100 hours. The work order in EZRentOut lets the manager keep a paper trail of every maintenance check and equipment service. Before EZRentOut, equipment that required servicing after 500 hours would go untracked and unserviced for 1,000+ hours!

Now, EZRentOut lets them stay on top of servicing and maintenance of all 50+ Caterpillar heavy equipment, reducing equipment downtime and failure. 

“[EZRentOut] decreases the amount of rework, chasing down the equipment, and knowing whether or not we’ve done the maintenance” 

50% reduction in costs in locating and renting out assets 

The manager estimates that Yellow Iron Rentals reduced their costs with EZRentOut in locating assets and then renting them out. Using locations in EZRentOut, they are now aware of where the specific equipment is used and how long it is rented for. This streamlines booking for future customers as all tentative dates and locations are visible on the dashboard. 

With information on the locations of current and future bookings, Yellow Iron Rentals also saves significantly on trucking the equipment to customers. Instead of bringing it back to the Centerville warehouse, they truck it directly to customers who are close by. 

Before integrating EZRentOut with their business, Yellow Iron Rentals tracked their assets via phone calls, texts, and personal communication. Since their heavy equipment was in the field, the loud noise made it hard to reach the customer. 

Chasing down the customer and tracking where the assets were was a challenge. It automatically delayed the availability and booking of that equipment for future rentals. 

“[EZRentOut] increased our productivity by about 50% in the renting out process or locating the equipment” 

20% increase in overall business profitability

Yellow Iron Rentals is a unique heavy equipment rental business as it mainly supplies to internal customers. The manager claims that they have witnessed a 20% increase in their overall business profitability since they started using EZRentOut. The main area where EZRentOut has saved significant money is in maintaining and servicing assets on time. 

This, in turn, has increased their profitability as it has reduced equipment breakdown and increased getting the equipment ready for the next rental booking. 

“[EZRentOut] has increased profitability by 15 to 20%” 

The future with EZRentOut 

Yellow Iron Rentals states that EZRentOut is a ‘very powerful rental software with a lot of good functions and integrations.’ They are eager to learn how to use more features and how to utilize all the capabilities within the rental management software. 

Yellow Iron Rentals rated EZRentOut’s customer service A+ because we are always happy to help our customers achieve the best results with our rental software. 

“It’s a very value-adding software!”

Yellow Iron Rentals logo


  • Construction Equipment


  • Centerville, Utah, United States


Using Since

  • Early 2023

Key Challenges

  • Excel spreadsheets made rental management difficult and inconsistent

  • Scattered manual records led to low asset utilization

  • No maintenance records caused frequent equipment breakdowns

Biggest Wins

  • 25% more efficiency in asset maintenance

  • 50% reduction in costs in locating and renting out assets

  • 20% increase in overall business profitability

Favorite Features

  • Fully-equipped dashboard enables smooth day-to-day operations

  • Easy order creation streamlines equipment rental and maintenance

  • Assets, asset stock, and inventory categorization simplifies tracking

Ready to Get Started?

Powerful rental management, at your fingertips.