Setting up an online store is difficult but you’re wasting your developmental hours if you aren’t tracking how customers interact with your store. Are customers able to find everything they need, are they leaving the page without renting items out, is the payment processing user-friendly – all these are important questions about your store and directly impact your online revenue.
Luckily, you can answer these questions and others by integrating Google Analytics with your EZRentOut Webstore. This integration enables you to study and understand customer behavior so you can continually enhance online renting for them.
To top it off, modifying website code is tricky since it requires developers on hand and becomes a whole long process. To solve the problem of deploying marketing tags without modifying the code on your Webstore, you have the Google Tag Manager integration available on EZRentOut. The Tag Manager greatly simplifies things for marketers because they can quickly add and make changes to tags on their own.
Google Analytics in action
Here are some examples of how you can use Google Analytics with your Webstore:
- Cart abandonment: Determine the shopping cart abandonment rate of your site so you can take measures to reduce it and boost your revenue.
- Items purchased together: Find products frequently purchased together so you can improve your product bundling.
- Marketing optimization: Understanding where traffic to your Webstore is coming from helps you create a better marketing strategy.
Integrating Webstore with Google Analytics
To enable the Google Analytics integration, head to Settings → Store Settings → Google Analytics / Tag Manager and click on ‘Enabled’. Select Google Analytics from the list of tools available.
The Tracking ID is how Google Analytics identifies your account to send data to it. The ID always starts with ‘UA-’ and is unique.
You can find your Tracking ID from your Analytics account. To do so, head to the account selector near the top-left corner where you can switch between different accounts, properties, and views. There, you can find your Tracking ID as highlighted below:
Add this number to the Tracking ID field in your EZRentOut Store settings. Hit ‘Update’ and that’s it! You can start gaining valuable insights into how customers use your Webstore and what you need to improve.
Google Tag Manager in action
Here are some Google Tag Manager solutions you can use with your Webstore:
- Increase agility: You can better understand conversions and site analytics by adding your own tags to the Webstore.
- Track activity: Keep an eye on all the activity across your Webstore to understand how customers interact with it.
- Form submissions: Determine how many people fill out a form on your Webstore, such as the “Contact Us” form.
Integrating Webstore with Google Tag Manager
To enable the Google Analytics integration, head to Settings → Store Settings → Google Analytics / Tag Manager, and click on ‘Enabled’. Select Google Tag Manager from the list of tools available.
The Tracking ID is how Google Tag Manager identifies your account to send data to it. The ID always starts with ‘GTM’ and is unique.
You can find your Tracking ID from your Tag Manager account. Go to the account selector near the top-left corner where you can switch between different accounts, properties, and views. There, you can find your Tracking ID as highlighted below:
You have to add this Tracking ID in its field shown above in your EZRentOut Store Settings tab. Hit ‘Update’ and that’s it! You can now add, update, remove, and manage all your tags, all from one place.
Note: Please make sure that the Google Tag Manager container is published before adding the ID in EZRentOut.
How to publish and validate the integration
Navigate to your Google Tag Manager account and click Submit.
This will take you to the screen displayed below. Click Publish and the Google Tag Manager container with all the changes will go live.
Now you can validate the integration with your Webstore. Once the container is published, click on Preview.
In the screen shown below, enter your WebStore URL and click Start.
Once you are connected, you can use Google Tag Manager for all your custom tags related to Facebook Pixel, Google Analytics, or Google Ads etc.
Have any questions?
EZRentOut is the leading equipment rental software used by SMBs all over the globe.
For more assistance, drop us an email at support@ezo.io.
